This whiskey was provided to us as a review sample by ASM Whiskey. This in no way, per our editorial policies, influenced the final outcome of this review. It should also be noted that by clicking the buy link towards the bottom of this review our site receives a small referral payment which helps to support, but not influence, our editorial and other costs.

“We are not looking to fabricate yet another heritage story or a woodsman’s journey to discover themselves.” Those are the words of ASM founder Luke Raymond. Right off the bat, this whiskey is speaking my language. I’m sure we’ve all rolled our eyes at marketing stories that are so steeped in “history” for a sourced whiskey or with a painstaking description of “revolutionary” techniques when the ingredients are standard and the cuts are subpar.

ASM American Single Malt Whiskey is a pitch into a market that is actively growing. It’s funded by venture capitalists. You can guess this the moment you lay eyes on a bottle: the branding is slick, contemporary, simple.